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Analytics in E-commerce Industry

  • 02 January 2017
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E-Commerce boon didn’t just change the way we buy goods, it revolutionized the way we look at our customers completely. E- Commerce uses analytics as a tool to study consumer behavior further boosting sales, acquiring new customers and building a brand. There are 4 major heads in any e-commerce bu

Analytics in the Travel Industry

  • 30 December 2016
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We live in an era where internet-enabled services are lucrative businesses. Be it hotels, flights, trains or even buses and cabs – there are a number of companies that have sprung up over the last decade in the business of online booking. Today, a majority of travel-related bookings are done onlin

Analytics is Witnessing Increasing Role in Sports

  • 22 October 2016
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Professional sports industry is forecasted by Forbes to reach US$ 75bn by 2019. Due to this an entire new industry of research has sprung around sports analytics especially for pro-league matches of Football. Sports analytics first started in 2002. Being successful in sports requires a definite scie

Business Analytics in Oil and Gas Industry

  • 29 September 2016
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It is not a huge stretch to say that almost any industrial activity or even a private activity in the entire world is impossible without oil and gas. These resources are not only used in heat and power space but also in everyday items like plastics, apparel and transportation. Oil & Gas is actin

Credit Analytics and its application in Businesses

  • 10 September 2016
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Credit analytics is a way to arrive at creditworthiness of a Business or an organization i.e. the ability of the Business or organization to meet its financial obligations. In technical terms, the crux of credit risk analysis lies in identifying the appropriate level of default risk associated with

From Selections to Scandals – The Role of Analytics in Sports

  • 02 July 2016
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The most popular example of application of analytics in sports is from the Hollywood movie Moneyball, which is based on the true story of a baseball coach who assembles a stellar team despite having a very limited budget. He uses the help of an economics student to use data models to identify player

How Netflix can leverage Social Media to capture the Indian marke

  • 15 June 2016
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The much-awaited launch of Netflix in India has been met with a mixed response. While a lot of netizens have welcomed it, many critics have their doubts about its potential for success with Indian customers. In a country where a large majority is happy with affordable yet mediocre content availabl

Consumer Behavior in B2C on Digital Platform

  • 17 April 2016
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In last article we have seen how Digital platforms can be used as an efficient channel to reach target organizations. In this article we will focus on the Consumer behavior in B2C market. Consumer behavior is a process with three stages: Pre-purchase, purchase and post-purchase. It is important to u

Predictive Analytics: Next driver of growth

  • 03 March 2016
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Predictive AnalyticsPredictive analytics is the use of various statistical techniques like machine learning, big data, predictive modeling and data mining to make predictions the occurrence of any particular event. It aids in decision making by identifying risks and opportunities for a business base

Synergy between: Internet of Things and Big Data

  • 05 January 2016
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Big Data are the data sets which are so large that traditional data processing hardware and/or software systems are not sufficient to process and work with them. It addresses the challenges related to data curation, collection, organization, analysis and data security when working with large data se

Healthcare Analytics: Save Cost on Medical Services

  • 09 October 2015
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With the increasing the cost of healthcare service providers, companies are aggressively looking to reduce their expenses using various services. The focus is not only on reducing the cost but also to find different ways to increase revenue. Having realized the pain points of the industry, companies


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