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Build Loyal Customer Relationships using Data Analytics

  • 05 February 2017
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Considering the valuable resources, time and efforts that companies invest in customer acquisition, it becomes highly important to retain those customers. This requires a system in place for customer approach, their behavior analysis and segmentation, customer evaluation, CRM, loyalty and engagemen

Application of Analytics in Security Systems

  • 21 January 2017
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Security in today’s world is one of the key concerns for the corporations today. It includes both the data (in different forms) and physical instruments / devises. How secure is my data these days as most of the data is stored at remote locations, which was not the situation few years ago. Now wit

Analytics in E-commerce Industry

  • 02 January 2017
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E-Commerce boon didn’t just change the way we buy goods, it revolutionized the way we look at our customers completely. E- Commerce uses analytics as a tool to study consumer behavior further boosting sales, acquiring new customers and building a brand. There are 4 major heads in any e-commerce bu

Analytics in Airline Industry and Its Rising Importance

  • 05 November 2016
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Aviation Industry is a sector involving high cost and security concerns. Analytics in this sector has huge potential, as varied data can be collected at each touch points showcasing customer interests. Crucial factors such as weather forecast should be critically analyzed using sophisticated tools t

Credit Analytics and its application in Businesses

  • 10 September 2016
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Credit analytics is a way to arrive at creditworthiness of a Business or an organization i.e. the ability of the Business or organization to meet its financial obligations. In technical terms, the crux of credit risk analysis lies in identifying the appropriate level of default risk associated with

Redefining HR Through Data Analytics

  • 25 August 2016
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HR analytics can form a backbone of human resource function of all organizations independent of the sector in which it operates. HR metrics also known as talent analytics or peoples metrics is a sophisticated application of data mining and data analytics techniques applied on people related data. HR

From Selections to Scandals – The Role of Analytics in Sports

  • 02 July 2016
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The most popular example of application of analytics in sports is from the Hollywood movie Moneyball, which is based on the true story of a baseball coach who assembles a stellar team despite having a very limited budget. He uses the help of an economics student to use data models to identify player

Predictive Analytics: Next driver of growth

  • 03 March 2016
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Predictive AnalyticsPredictive analytics is the use of various statistical techniques like machine learning, big data, predictive modeling and data mining to make predictions the occurrence of any particular event. It aids in decision making by identifying risks and opportunities for a business base

Type of Analytics: Part 2 -Diagnostic and Prescriptive Analytics

  • 10 September 2015
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In the first part we discussed about the Descriptive and Predictive analytics. To understand the data in a better way it is important to understand the reason behind why did the event occur or why was the outcome in a particular way. Diagnostic analytics helps to get the answer to this question. To

Type of Analytics: Part 1 - Descriptive and Predictive Analytics

  • 26 August 2015
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What is analytics? – In simple terms it is information resulting from the systematic analysis of data or statistics.Analytics can be broadly classified into four different categories depending on what questions does the outcome of the analytics answers. Descriptive analytics-to check what has happ

Adopt Analytics And Be One Step Ahead Of Your Competitors

  • 11 August 2015
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Analytics is all about gather data from different sources in different formats, converting it into usable form and then analyzing it to get insights about the business. Analytics has been around for some time but its full potential hasn’t been realized yet. It has high practical application in the


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