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Build Loyal Customer Relationships using Data Analytics

  • 05 February 2017
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Considering the valuable resources, time and efforts that companies invest in customer acquisition, it becomes highly important to retain those customers. This requires a system in place for customer approach, their behavior analysis and segmentation, customer evaluation, CRM, loyalty and engagemen

Data Analytics: Key decision maker in Cricket

  • 25 November 2016
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Cricket is said to be a game in which you get to see two thrillers in one match. The eternal verity which extends to all facets of this game is the factor that it could be anyone’s game till the last ball.But what if we assume the ball as data and analyse the whole game around it? The result is ve

Reimagining Retail in Face of Rising Analytics

  • 10 October 2016
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If there are two things that always stay same in retail, it is change and growth. Since its inception retail has been through transformational eras. The most prominent and inarguably the biggest game changer in the field of retail is the “Dawn of Digital era”. This has turned the retail industry

Business Analytics in Oil and Gas Industry

  • 29 September 2016
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It is not a huge stretch to say that almost any industrial activity or even a private activity in the entire world is impossible without oil and gas. These resources are not only used in heat and power space but also in everyday items like plastics, apparel and transportation. Oil & Gas is actin

Redefining HR Through Data Analytics

  • 25 August 2016
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HR analytics can form a backbone of human resource function of all organizations independent of the sector in which it operates. HR metrics also known as talent analytics or peoples metrics is a sophisticated application of data mining and data analytics techniques applied on people related data. HR

Business Analytics in Supply Chain

  • 02 August 2016
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In the modern era of business management, the competition is not among the organizations, it has been shifted to supply chains. Organizations are looking for decision support for the critical tactical and strategic supply chain activities where insights from these activities could help them to reduc

From Selections to Scandals – The Role of Analytics in Sports

  • 02 July 2016
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The most popular example of application of analytics in sports is from the Hollywood movie Moneyball, which is based on the true story of a baseball coach who assembles a stellar team despite having a very limited budget. He uses the help of an economics student to use data models to identify player

Big Data: Rising Trends and bright Future

  • 07 November 2015
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With the exponential rise in the use of devices and platforms that can share data like laptops, smartphones, tablets, etc. large amount of data is generated and stored on daily basis. This coupled with organizations relying more and more on data as a basis for strategizing their business plans calle

Type of Analytics: Part 2 -Diagnostic and Prescriptive Analytics

  • 10 September 2015
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In the first part we discussed about the Descriptive and Predictive analytics. To understand the data in a better way it is important to understand the reason behind why did the event occur or why was the outcome in a particular way. Diagnostic analytics helps to get the answer to this question. To

Type of Analytics: Part 1 - Descriptive and Predictive Analytics

  • 26 August 2015
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What is analytics? – In simple terms it is information resulting from the systematic analysis of data or statistics.Analytics can be broadly classified into four different categories depending on what questions does the outcome of the analytics answers. Descriptive analytics-to check what has happ

Adopt Analytics And Be One Step Ahead Of Your Competitors

  • 11 August 2015
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Analytics is all about gather data from different sources in different formats, converting it into usable form and then analyzing it to get insights about the business. Analytics has been around for some time but its full potential hasn’t been realized yet. It has high practical application in the


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