OVERVIEW

Social media analytics is the most powerful weapon these days to get direct access to customer sentiments.In this age of social media,immense data is readily available on social media.This data can be useful for various business goals.Some might include increasing revenues,decreasing costs,getting a true feedback from its customers on various products and services,improving opinions on certain parts of business.

It can be considered that customers today are empowered to share their views on various social media platforms like Facebook, Linkedin, Google+, Twitter, Pocket, Digg, Quora etc.The more social point of contacts,the more data available to gain insights into customer needs and their feedback about existing products/services.GCT will help you derive value from such immense data that bursts from social media.

The goal is to turn data into information, and information into insight.

- Carly Fiorina -

OUR SERVICES

  • Lead generation via social media

    We take customer’s social media marketing campaigns from a customer service and branding tool, and turn them into lead generating machines.

  • Increasing presence in social space

    We give smart tips that help increase social presence of the brand – without having to scale up marketing budgets.

  • Enhancing brand reputation

    By endeavouring to use social media in innovative and insightful ways, we provide organisations exposure and the power to solidify their place as an approachable, insightful and interactive brand.

  • Track social media feedback and analyze for sales potential

    We provide tools that deliver clear insights about the business’s social media activity.

MARKET TRENDS

The Internet and social media have changed how we live our lives and affected how nearly every industry does business. People use the Internet and social media to stay informed, compare and buy products, and keep in touch with family and friends. Businesses use these platforms to build their brands and market their products. Nonprofits and government agencies use them to spread information about their programs and services. The Internet and social media industry provides another great benefit: jobs for people with a variety of educational backgrounds and skill sets.


The global social media analytics market to grow from USD 1.60 Billion in 2015 to USD 5.40 Billion by 2020, at a Compound Annual Growth Rate (CAGR) of 27.6% from 2015 to 2020. The social media analytics market is growing rapidly because of the transition from traditional Business Intelligence (BI) techniques to advanced analytics techniques and the massive surge in the number of social media users.


The North American region is expected to continue being the largest revenue generating region for social media analytics vendors for the next five years, followed by Europe. The APAC(Asia Pacific) region is expected to be the fastest-growing region in the social media analytics market during the forecast period. The market growth in developing regions such as APAC and MEA(Middle East and Africa) can attributed to the massive social data surge and a need to analyze the data to generate valuable insights.


Social Media Analytics enables to track and measure social media effectiveness on various channels and help you achieve true ROI from your social media initiatives. Going beyond traditional KPI measurements, currently innovative Big Data platform and value-added services (such as the integration of digital sciences, traditional research techniques, and contextual mapping), are used to deliver comprehensive, real-time insights. It help you achieve a better understanding of the social landscape so that you can personalize your customer communications.


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