Marketing analytics is nothing but various tools/processes and technology that helps marketers assess the result of their marketing initiatives.It is very crucial to understand marketing analytics.It allows marketers to be more efficient at their jobs.Analysis help marketers to keep a check on their performance using various metrics.

Data insights from marketing analysis can be used to monitor performance against the competitors.It can help you decide what is to be done next,which initiative could be more fruitful,whether or not the resources are being aptly utilized.

With help of analytics,GCT will help clients in accurately measuring,managing and analyzing marketing performance and to maximize its effectiveness.GCT will assist in optimizing return on investment (ROI),keeping a check on overall marketing effort effectiveness.

Numbers have an interesting story to tell. They rely on you to give them clear and convincing voice.

- Stephan Few -


  • Pricing strategy

    Our pricing optimization solution provides leading companies with answers to critical pricing and promotions questions.

  • Deciding the marketing mix

    We help our clients measure and improve business and marketing performance through helping them decide the marketing mix.

  • New product development and launch strategy

    We play a major role in the new product development process by establishing levels of criteria for evaluation and policies for overriding these levels.

  • Branding and Brand equity

    By integrating customer survey data and predictive modelling, our experts can identify optimal routes to build strong brand equity.

  • Identifying channel deficiencies

    In a constant process of testing and learning, our marketing analytics enables customer to improve their overall marketing program performance.

  • Optimizing processes

    Our creative thinking and a well-developed strategy enable us to use marketing optimization to help increase business objectives, team morale and customer engagement.

  • ROI planning

    From planning to decision-making, customers can lower costs, increase sales and spread brand awareness through our ROI Planning model.


Marketing analytics comprises the processes and technologies that enable marketers to evaluate the success of their marketing initiatives. This is accomplished by measuring performance (e.g., blogging versus social media versus channel communications). Marketing analytics uses important business metrics, such as ROI, marketing attribution and overall marketing effectiveness. In other words, it tells you how your marketing programs are really performing.

Marketing analytics gathers data from across all marketing channels and consolidates it into a common marketing view. From this common view, you can extract analytical results that can provide invaluable assistance in driving your marketing efforts forward.

What you can do with marketing analytics?

With marketing analytics, you can answer questions like these:

  • How are our marketing initiatives performing today? How about in the long run? What can we do to improve them?
  • How do our marketing activities compare with our competitors’? Where are they spending their time and money? Are they using channels that we aren’t using?
  • What should we do next? Are our marketing resources properly allocated? Are we devoting time and money to the right channels? How should we prioritize our investments for next year?

    the most powerful tools in marketing analytics:

    1. Measuring the effectiveness of your website
    2. Measuring the impact of your content marketing
    3. Marketing ROI planning
    4. Predictive lead scoring and predictive conversion rates





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