Work with our team of domain experts and consultants to develop a roadmap to achieve your business goals.Our team will brainstorm and find out business problem and get you the best possible solution implemented.

GCT will help companies derive value from various data collected via market research.The data will be analyzed to understand customer needs,usage and carry out their attitude studies. How the market is to be divided,what can be pricing strategy and various such questions will be answered by analytics services.

If we have data, let’s look at data. If all we have are opinions, let’s go with mine.

- Jim Barksdale -


  • Needs of customer

    We at GCT believe in understanding the customers, their behaviour, demographics and needs.

  • Consumer attitude

    We understand the importance of consumer attitudes. Consumer attitudes are the shortcuts we all use to make purchase decisions.

  • Consumer segmentation

    We align the organisation to deliver appropriately for each segment and cater to each segment efficiently.

  • Market sizing

    We ensure the most accurate possible market size estimation by calculating the market size in different ways, with each of these calculations being made independently and final market size settled upon.

  • Pilot product or concept testing

    We launch pilot product and concept testing to ensure the delivery of best results.

  • Product design and optimization

    We create a simulation tool, based on a rigorous mathematical model, to help managers test the impact of various features and price configurations on the demand and profitability of their products or services.

  • Customer satisfaction

    Customer satisfaction is our topmost priority and we follow stringent metrics to ensure that.


Market research is any organized effort to gather information about target markets or customers. It is a very important component of business strategy. The term is commonly interchanged with marketing research; however, expert practitioners may wish to draw a distinction, in that marketing research is concerned specifically about marketing processes, while market research is concerned specifically with markets.

Market research is one of the key factors used in maintaining competitiveness over competitors. Market research provides important information to identify and analyze the market need, market size and competition. Market-research techniques encompass both qualitative techniques such as focus groups, in-depth interviews, and ethnography, as well as quantitative techniques such as customer surveys, and analysis of secondary data.

Market research, which includes social and opinion research, is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making.

The market research industry has grown steadily over the last five years, but new innovations could rapidly increase potential revenue in the future.

According to a recent report by First Research Inc., the global market research industry produces $45 billion in revenue each year. Although Europe and the United States lead the industry overall, other countries such as China, Brazil, Russia, and India are experiencing increasing demand for services related to market research.





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