HR Analytics: Sentiment Analysis

It is not without reason that HR Analytics is a hot topic these days. As said by Ken Robinson, “Human Resources are like Natural Resources. They are buried deep. You have to go looking for them”. HR Analytics not only eases this process of finding ‘resources’ but also helps to enrich, manage and at times terminate, if needed. Conglomerates these days are investing considerable part of their revenues in HR Management. Despite that, even single news about untimely termination of employees can harm reputation of the company. Interesting thing about HR Analytics is that, unlike common misconception that it deals only with quantitative HR management, it also significantly enhances qualitative aspects of HRM, that too well in advance and at lower costs.

Employees Engagement Points and Sentiment Analysis

Employee engagement is as important as customer engagement. Studies have shown that there is a direct correlation between employee engagement and quality of the customer experience. It thus becomes highly important to rightly engage employees by gauging their performance and sentiments. While surveys and interviews can bring in some imperfections or biases in such decision making, sentiment analysis can be fruitful. To put in simple terms, objective of Sentiment Analysis is to know what employees think about company. It involves complex data mining, text-analysis, language-processing, machine learning followed by prescriptive analytics applied over behavior of employees across public forums, social media, blogs etc. that too without encroaching their privacy.

Data Capture and Analysis

Most challenging yet fun part about data capturing in sentiment analysis is doing this complex task ethically without disturbing privacy of employees. Data capture points could be:

  • Public forums
  • Social media
  • Traditional methods like surveys and interviews
  • Business mails between employee and company
  • Employee’s blog

Challenges and Impact

?As mentioned previously, privacy issue is a challenge. In addition to that, developing precise algorithms for deciphering real meaning of textual comments of employees can be a difficult task for analytics firms. There is a reason why machine-learning has some limitations. No one other than a human can understand sarcasm, pun or humor in a sentence! This can sometimes lead to wrong interpretation of sentiments by artificial intelligence.

Having said that, there are more pros of this than cons. Sentiment analysis for HR Management will help companies save heavily on time and costs and also provide structural guidance to mold their employee engagement strategies thus providing an overall better environment in the company which will also reflect in the form of better customer experience.

This marriage of HRM and Sentiment Analysis is undoubtedly the ultimate solution for talent-acquisition and workforce management! At Globcon, we bring data to life. With our expertise in big data and business intelligence, we are in a position to create immense value for your organization. Click here to contact us and let us understand how we can help you!


online job posting websites Posted 25 June 2017

For most up-to-date information you have to go to see web and on world-wide-web I found this web site as a best website for latest updates. online job posting websites

masters education Posted 27 June 2017

Somebody necessarily help to make critically articles I would state. That is the first time I frequented your website page and to this point? I surprised with the analysis you made to create this actual submit extraordinary. Excellent job! masters education

school education Posted 29 June 2017

Thanks , I have just been searching for information approximately this subject for a while and yours is the best I have discovered so far. However, what about the bottom line? Are you positive in regards to the source? school education

board of education Posted 29 June 2017

This site definitely has all of the information I needed concerning this subject and didn't know who to ask. board of education

education online courses Posted 30 June 2017

I constantly spent my half an hour to read this weblog's posts every day along with a mug of coffee. education online courses

financial advisor best Posted 02 July 2017

I do trust all the concepts you've introduced to your post. They're really convincing and can certainly work. Nonetheless, the posts are very short for starters. May you please extend them a bit from subsequent time? Thanks for the post. financial advisor best

business finance advisor Posted 02 July 2017

Keep on writing, great job! business finance advisor

estate financial planning Posted 03 July 2017

With havin so much written content do you ever run into any problems of plagorism or copyright infringement? My blog has a lot of exclusive content I've either created myself or outsourced but it appears a lot of it is popping it up all over the web without my permission. Do you know any solutions to help reduce content from being ripped off? I'd definitely appreciate it. estate financial planning

financial adviser online Posted 04 July 2017

Ahaa, its fastidious discussion concerning this article at this place at this web site, I have read all that, so now me also commenting at this place. financial adviser online

healthcare website Posted 05 July 2017

I read this piece of writing completely about the resemblance of newest and earlier technologies, it's remarkable article. healthcare website

mental health Posted 06 July 2017

This design is wicked! You definitely know how to keep a reader amused. Between your wit and your videos, I was almost moved to start my own blog (well, almost...HaHa!) Wonderful job. I really loved what you had to say, and more than that, how you presented it. Too cool! mental health

healthy living Posted 06 July 2017

What's up to all, the contents present at this web site are actually remarkable for people knowledge, well, keep up the good work fellows. healthy living

Aaleseerinue Posted 16 August 2017

The ED resulting from that surgery may be either temporary or permanent. He is content, along with the opposite of what we think final years has in store for us.

charmingdateNasp Posted 03 September 2017

present headlines messages at usual homework a legal court from question which specifically investigated suggestions wrong accomplish going up against commodore Sukhjinder Singh, the first sort chief home while using dubious Admiral Gorshkov design, supplied the tonneau's report to the naval head office from sunday. Singh, that also dabbled in an important role during the seek buying the euro aeroplanes Charmingdate.COM handbag, has look under the reader when the data demonstrating to your boyfriend really the design employment now with european lady came up. dna offered submitted this valuable recently. specific mistrust was not just about Singh meaning nature, in addition to whether it was an element a better conspiracy using the russian branches business enterprise within order to skimp on the Gorshkov offer you organization. the particular Gorshkov refit package, settled throughout 2004, previewed a silly price tag escalation during Rs4,870 crore inside Rs11,650 crore the other day. It possessed raised brows for the navy but right outside. A naval stockpile hinted that legal court of question produced calculated the credibility charmingDATE.COM together with the specific CD, showing Singh in compromising body placement and other information involved with their immoral conduct. currently the CD, a duplicate of which is with genetics, Was paid to the dark blue created by learning ability offices. The dark blue chief normally requires the past call on the treatment in order to meted seem to commodore Singh, but then he might also make protection Charmingdate.COM minister AK Antony knowledgeable, best sources talked about.

Leave a Comment