E- Commerce uses analytics as a tool to study consumer behavior for boosting sales,acquiring new customers and building a brand.For example,Trust analysis keeps a track of issues causing loss of trust and take necessary actions to resolve them at the earliest and Consumer analysis provides an insight into how a consumer perceives the brand with respect to the competitors and helps us to customize the consumer experiences based on their preferences to increase retention rate.

To do such analysis,the right framework needs to be chosen and the major metrics common across all the industries are the number of visitors visiting the website tells the success story of e-commerce business.Page views/reviews for instance help an industry analyze the popular content and modify their business accordingly.

For e-commerce data is derived from digital experiences, such as the keywords and phrases from search engines, frequency of purchases of various customer segments etc, so the data is most often not normally distributed. Best analysts understand this fact and use analytics to get insights out of the distributed data.


  • Finding behavioral pattern of the customer

    Using buyer behavior effectively help us with the entire process, from redesigning your website to building much more effective sales funnels to more effectively targeting products at the demographics that actually buy them.

  • Pushing customized offerings to the potential customer

    We believe in leveraging Personalization of e-commerce store to drive conversion rates through the roof.

  • Geography-wise / demographic-wise order analysis

    We find the answers to the questions like where the most global eCommerce sales actually come from? And then we made an infographic about it.

  • Marketing analytics

    Having relevant statistical information at fingertips is the first step in building a foundation for continuous experimentation on website and other areas of online presence.

  • Inventory analysis

    We have builda perpetual inventory system that tracks the movement of inventory in real time, providing accurate reflections of the level of goods on hand at all times.

  • Enhancing customer life-time value

    GCT calculates LIFE TIME VALUE which can help determine where THE company should invest in growth.





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